Hello World! My name is Juan Morales-Rocha and I am a Game UI/UX Designer based in the Central Coast of California.

I graduated from the University of California, Santa Cruz with a B.A. in Art & Design: Games + Playable Media, as well as a B.S. in Cognitive Science: Artificial Intelligence/Human-Computer Interaction. These programs gave me a framework for designing games with a “player first” approach that looks at how to develop games in a way that brings out the emotions we want the players to experience.

During my undergrad at UCSC I co-founded an organization called Diversity in Games (DiG). The goal of DiG was to create a space that game designers/developers could use to discuss the current state of diversity within games and the wider games industry. Through that work I had the opportunity to meet many game devs that were willing to share their stories and serve as mentors to the next generation of designers.

As for the future, I’m really interested in seeing how new technologies will alter the way we interact with games. Seeing the evolution of AR/VR during the past few years, along with new breakthroughs in hand tracking and haptic feedback is incredible! All these new developments really set the stage for some amazing ideas to come to life, and I hope to be at the forefront of this new era for interaction design.