What’s good y’all! My name is Juan Morales-Rocha and I am a
Game UX Designer based in the Central Coast of California.

I graduated from the University of California, Santa Cruz with a BA in Art & Design: Games + Playable Media, as well as a BS in Cognitive Science with a focus in AI and human-computer interaction. By exploring the intersection of these two disciplines I’ve been able to design games with a player-centric approach that focuses on empathy and usability.

Currently, I work as a Design Analyst at Xbox where I research games through play and critique to break down the game’s design, execution and player reception. Once I synthesize the data, I then present any relevant insights to creative, technical and executive stakeholders.

Outside of my day job, I lead a small team at an indie studio I helped start called No Static Games. We’re currently working on a rap and rhythm game called Supersonic Rhyme Chamber that was selected as one of the Oculus Launch Pad 2020 grant recipients. 

I really enjoy diving deep into what could be considered ambiguous or unexplored research areas and seeing what interesting things I can uncover. Additionally, being able to create unique interfaces and interaction systems that focus on player immersion and game feel is something that I’m really passionate about!

As for the future, I’m excited to see how new technologies and the evolution of our discipline will alter the way we interact with games!